Unit 33-LO1

Genres of animations and forms and the usage in today’s society

Having noticed already that there are many types of animations, there are also different genres and forms of animations too. These are TV animation, Channel idents, cinema, and advertising in animation as well. In the 21^st century, animation is being used by nearly everything that you come across, whether it’s on television, in the cinemas, used for channel idents, for advertising, music videos, computers, mobile phones or websites. You can use animation almost anywhere and that is why it is important to understand the background of how animations work and the different types of animation. Because animation is being used in almost every company, it is vital for you to know and understand how to convey a message through animation. Whether it is to attract audiences of a particular age, you will have to know the choices of your design, color and layout that will cater to your specified audience.